Butterfly city - Concept Design & CG

This is a concept design, illustration and modeling project based on the idea of insect forms merging with industrial and urban shapes. Certain parts of the bugs I achieved through 3D software, however the whole project is mainly worked by vector drawing and bitmap editing (PS). The environment in which the butterflies and bugs exists was supposed to be quite industrial and technological, and somewhat a fantasy only posible from cg, with colors and transparencies colliding, plane overlapping, convex and concave zones merging and other visual arrangements to give a rather graphical appearance to the images instead of a painted or photographic look.


To find out more details on Patricio Paretti's Butterfly City Concept Design and CG, you can visit http://paretti.cgsociety.org *We suggest you copy and paste the link in the address bar of your web browser, otherwise you may be redirected to the cg society's home page.

Illusionist promo campaign

My client, a quite talented illusionist and stage magician, asked me to design a whole promo campaign for him. The concept behind this project came out quite clear: certain touch of misticism, and a sort of darkness was going to be depicted in most of the graphic work for his campaign. But when it came to develope his web site, o decided to focus on quick motion and visual effects as a means to strengthen the idea of “illusion”. At the same time, he didn’t really want to look like the typical old fashioned magician, but rather contemporary, young and somewhat related to technology, fantastic scenery, etc. I mainly used Flash and After effects for this web site and only small almost rather unseen and unimportant details rendered by 3d software. However it came out as a fine product full of motion, depth of field and its overall aesthetics recalls rather a computer game dynamics. His posings were inspired on some well reknown imagery like the movie The Illusionist, or the painting “Cruxifición” by Salvador Dali.

Naturalia – Business Identity

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Naturalia is a company for whch I developed an entire business identity starting from scratch. The company was new in the field and wanted to have a fine well designed corporative image. So I focused in the concepts of Beauty and Nature, that dealed with the services of my client: gardening , environmental design, commerce of plants and fllower specied, etc. I also took in consideration the target market my client was approaching: large businesses willing to generate budget for garden enhancement, large natural decoration projects, etc.

I wanted for Naturalia to look somewhat as a “feminine” firm, that would show a great talent and sensitivity towards beauty of nature and its practical uses for corporative decoration. But I didn’t really wanted to look too barroque, nor too old fashioned, but rather elegant and contemporary. The high intensity of the white backgroungs played an important role achieving that. Here I show I few pieces of the whole project, that went from stationary to web design and interactive catalogs.

Since I needed for every single detail to entitle de whole concept behind the business, I also took sometime to design the chief manager’s “corporative” signature, because it was going to appear on some editorial parts of the graphic material. I took some of the images I show here from some pages of the printed version of my 2009 portfolio. If you’d like to see them in their web context, you can visit my client’s web site.