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Naturalia is a company for whch I developed an entire business identity starting from scratch. The company was new in the field and wanted to have a fine well designed corporative image. So I focused in the concepts of Beauty and Nature, that dealed with the services of my client: gardening , environmental design, commerce of plants and fllower specied, etc. I also took in consideration the target market my client was approaching: large businesses willing to generate budget for garden enhancement, large natural decoration projects, etc.
I wanted for Naturalia to look somewhat as a “feminine” firm, that would show a great talent and sensitivity towards beauty of nature and its practical uses for corporative decoration. But I didn’t really wanted to look too barroque, nor too old fashioned, but rather elegant and contemporary. The high intensity of the white backgroungs played an important role achieving that. Here I show I few pieces of the whole project, that went from stationary to web design and interactive catalogs.
